That way, you'll be able to manage your creative partnerships more effectively and end up with results you're happy with.
Ads tiktok how to#
We'll show you how to source content creators for your TikTok marketing strategy in the next chapter, but before we do, it will be helpful for you to learn best practices, see a few formulas to copy, and understand what good TikTok ads look like in the first place. They'll convert better with TikTok's user base. They’ll be more likely to retain its core message-and take action.īy fully adapting to TikTok user behavior and baking your promotion into TikTok content, you can make attention-grabbing ads that hardly look like ads at all. If your ad fits naturally into viewers’ feeds, they’ll be less inclined to dismiss it as an ad. You want the experience to feel seamless.
To no great surprise, consumer research backs this up: UGC-style creative works because featuring 'people-like-me' in your ads makes them feel more organic and less promotional-like a recommendation from a friend. The type of UGC that works best on TikTok doesn't come from big name influencers or celebrities, but lesser-known creators who know how to engage an audience. In other words, you're working with actors, not customers-big difference. What we're referring to with “UGC” is working with TikTok content creators to make product-focused content that doesn't feel like advertising. We say "user-generated" content, but that's a bit misleading. The natural solution is user-generated content (UGC).
So it's no wonder that TikTok users expect to see something more authentic in your ads-something that doesn't immediately feel like a typical ad. The answer is user-generated content (UGC)Ĭonsumers are more media-literate and aware of digital marketing now than they used to be.
0 kommentar(er)
